Software That Sells : A Practical Guide to Developing and Marketing Your Software Project (Paperback)
Review
“…a must read…a truly good overview of the sector!” (TamsPalm, August 2006)“…a must read…a truly good overview of the sector!” (TamsPalm, August 2006)
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development [...]
E-Mail Marketing For Dummies (Paperback)
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. [...]
31 Days to Millionaire Marketing Miracles (Paperback)
Review
“I am impressed at what has quickly become the Internet Marketing must-have reference guide. It takes a business approach by establishing the foundation of an internet marketing company and streamlines it with the power to produce money on automatic. I would highly recommend it [...]
Social Media Marketing All-in-One For Dummies (Paperback)
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant [...]
28 Dazzling Secrets of Blog Marketing: Free and Cheap Ways to Market your blog, promote your blog, & Get your blog more Readers and Subscribers! (Paperback)
28 Dazzling Secrets of Blog Marketing is a guide full of tips and tricks to market your blog, and get more targeted audience. If you are struggling to get more readers, subscribers or having trouble getting search engines to notice your blog then this is the guide you need. The [...]
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
Web Marketing All-in-One Desk Reference For Dummies (Paperback)
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with [...]
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results (Hardcover)
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing–and being influenced by–them is essential to success. Blog Marketing shows marketing [...]
Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance)) (Paperback)
Review
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th [...]
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Kindle Edition)
Review
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus [...]
