The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law (Paperback)
Review
“As an entrepreneur, founder and CEO of several tech companies, I appreciate the insight into IP, strategy and deals that this book provides. I wish there were a book like this when I started by my first company. The book is easy-to-read, comprehensive and up-to-the moment. It [...]
Social Media Marketing All-in-One For Dummies (Paperback)
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant [...]
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (Kindle Edition)
Review
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus [...]
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) (Hardcover)
Review
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus [...]
