The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
ABC News Nightline Goldrush Dot.com
“Nightline” takes a look at Bizmetric, a San Francisco based internet startup. The determination of CEO Vik Chaudhary and the company’s constant struggles and setbacks.ABC News’ Ted Koppel talks with CEO Chaudhary about the rollercoaster ride he’s been on for the past six months. Anchor: Ted KoppelAirdate: 5/9/2001 and 5/10/2001This product is manufactured [...]
ABC News UpClose Kaleil Tuzman
Hubris. It’s from the Greek word hybris, meaning “exaggerated pride or self-confidence.” And just as it takes a high degree of confidence and personal risk to forge a new business idea, get the financial backing and hire a staff to execute the idea, the same level of confidence can also blind you to [...]
