The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking (Paperback)
Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use [...]
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and [...]
