Making the Software Business Case: Improvement by the Numbers (Paperback)
A guide to help you better understand how to develop a successful business case. Softcover.
From the Inside Flap
For years, I have watched software engineers struggle to justify investments of every kind and examine cost-effectiveness issues. Although they know how to [...]
Business Dashboards: A Visual Catalog for Design and Deployment (Paperback)
Review
“The book tackles the question from the ground up, explaining what dashboards are and what they’re for, before diving deeply into data architecture and visual design, with tons of examples and illustrations. It even explains why dashboards are so popular.” (Accounting Today, June 1-14, 2009)”The book tackles [...]
Outlook 2007 Business Contact Manager For Dummies (Paperback)
Keep track of customers, coordinate projects, and implement initiatives The fun and easy way(r) to put BCM to work and make more money in less time Looking to make the most of Business Contact Manager? This nuts-and-bolts guide gets you up and running with this powerful software [...]
Next-Generation Business Intelligence Software with Silverlight 3 (Expert’s Voice in Silverlight) (Paperback)
Business Intelligence (BI) software aims to bring together different pieces of a business into views that can make comprehending mountains of data easier. BI is everywhere. Applications that include reports, analytics, statistics, and historical and predictive modeling are all examples of BI applications. Currently, we are in the second generation of BI software, [...]
Eric Sink on the Business of Software (Expert’s Voice) (Paperback)
If you are looking at starting your own software company or just interested in gaining deeper insight into this segment of the industry then go, buy this book. — Pankaj Kumar, Slashdot contributor This book [...]
The IT / Digital Legal Companion: A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law (Paperback)
Review
“As an entrepreneur, founder and CEO of several tech companies, I appreciate the insight into IP, strategy and deals that this book provides. I wish there were a book like this when I started by my first company. The book is easy-to-read, comprehensive and up-to-the moment. It [...]
E-Mail Marketing For Dummies (Paperback)
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. [...]
31 Days to Millionaire Marketing Miracles (Paperback)
Review
“I am impressed at what has quickly become the Internet Marketing must-have reference guide. It takes a business approach by establishing the foundation of an internet marketing company and streamlines it with the power to produce money on automatic. I would highly recommend it [...]
Social Media Marketing All-in-One For Dummies (Paperback)
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways. Lena West is a consultant [...]
Web Marketing All-in-One Desk Reference For Dummies (Paperback)
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with [...]
